Travel
“Best carry-on for Ryanair?”
“Lightweight suitcase under €200?”
“What luggage should I buy for 10 days in Europe?”
ChatGPT Ads for Ecommerce
Turn ChatGPT
conversations
into customers.
PPR helps ecommerce brands launch, test and optimize customer acquisition through ChatGPT Ads.
Reach shoppers while they’re actively researching, comparing and deciding what to buy.
Free analysis. No commitment. Built specifically around your products.
THE MOMENT BEFORE THE PURCHASE01 / INTENT
A shopper’s question
“What’s the best carry-on for Ryanair under €150?”
A relevant advertising opportunityYour product.
Your product.
A reason to consider it.
Build a campaign around the decision your product can help solve.
Illustrative concept, not a ChatGPT screenshot or an actual ad. Delivery depends on available platform controls.
Ecommerce focusedChatGPT Ads specialistTesting led. Measured honestly.
01The shift
Search isn’t disappearing.
It’s becoming a conversation.
Traditional search often starts with a few keywords. ChatGPT users can describe the entire problem, context, constraints and desired outcome in one conversation.
Traditional search
carry-on luggage
Keywords tell you what someone searched.
Conversational intent
“I’m flying Ryanair for 5 days and need a lightweight carry-on under €150 that fits the cabin restrictions. What should I buy?”
Conversations can reveal what they’re actually trying to decide.
For ecommerce brands, that creates a new acquisition surface around high-intent buying decisions.
We identify commercially relevant contexts and build strategy around the targeting and context capabilities actually available.
02The buying questions
Your customers are already
asking questions like these.
Different products. Different needs. A decision waiting to happen.
Pet
“How do I keep my car clean with a dog?”
“What should I buy before getting my first puppy?”
“Best way to remove dog hair from a sofa?”
Home fitness
“What equipment do I need for a small home gym?”
“Best adjustable dumbbells for beginners?”
“Home gym setup under €500?”
Skincare
“What should I use for dry sensitive skin?”
“Alternative to retinol for easily irritated skin?”
“Simple skincare routine for redness?”
From a question to a product
“Which headphones will make my daily commute quieter?”
Illustrative buying context. No implied placement or product endorsement.PPR maps where your products naturally fit into commercially relevant conversational intent and turns those opportunities into an advertising strategy.
Examples illustrate research questions, not promised targeting options. Category and sensitive-context restrictions apply.
03What we manage
One new acquisition channel.
Managed end to end.
ChatGPT Ads management built specifically for ecommerce brands. From the first hypothesis to the next informed decision.
01
Conversational intent research
Identify the buying contexts and customer questions most relevant to your products.
02
Campaign strategy
Turn those opportunities into structured campaigns, available audience and context signals, and testing hypotheses.
03
Creative & messaging
Develop advertising messages that fit naturally into the customer’s decision process.
04
Product & catalog readiness
Make sure relevant product information, your catalogue or feed where applicable, and the landing experience support the campaign.
05
Tracking & measurement
Build the measurement foundation to understand clicks, conversions, acquisition costs and revenue where available.
06
Testing & optimization
Launch, learn, iterate and move budget toward what demonstrates the strongest economics.
Free for select ecommerce brandsSee where your
See where your
products could fit
before spending €1.
PPR ChatGPT Revenue Opportunity Audit
We’ll analyze your brand and map the ChatGPT buying contexts we’d investigate first.
- Commercially relevant conversational intents
- Products and categories we’d prioritize
- Potential campaign angles
- Competitor and category opportunities where relevant
- Landing and catalog considerations
- Recommended first pilot structure
- Commercial scenarios when sufficient data is available
Any commercial scenario is an opportunity estimate based on stated assumptions. Not guaranteed revenue.
04How it works
From opportunity to live campaign.
01
Map
We identify where your catalogue intersects with relevant conversational buying intent.
02
Launch
We build the strategy, campaign structure, creative, tracking and required product setup.
03
Learn & scale
We measure performance, test new opportunities and expand what demonstrates strong economics.
Launch timing depends on advertiser eligibility and platform availability in your market.
05Why PPR
Built for the channel
that’s being created
right now.
ChatGPT Ads is new.
The playbook is still being written.
PPR is focused specifically on learning, testing and documenting how this new acquisition surface works for ecommerce brands.
We aren’t adding ChatGPT Ads as another checkbox beside twenty other services.
It’s the focus.06Who this is for
PPR is built for ecommerce brands
ready to test a new acquisition channel.
A good fit
- You already have real customers.
- You have products people research or compare before purchasing.
- You already understand paid acquisition.
- You can fund a meaningful test budget.
- You want to learn the channel before it becomes crowded.
Probably not yet
- You haven’t launched your store.
- You’re looking for a “winning product.”
- You need guaranteed ROAS.
- You have no budget available for media testing.
Build that foundation first. The opportunity will make more sense when you’re ready to test.
What are ChatGPT Ads?
ChatGPT Ads are paid placements shown separately from ChatGPT’s responses. They help eligible advertisers reach people in relevant conversational contexts. Ads do not influence the answers ChatGPT gives. Availability, formats and advertiser access can change; we confirm what is available for your market before planning a launch.
Can advertisers target specific conversations?
Advertisers cannot read private conversations or manually select an individual user’s chat. Available context hints and targeting controls can help guide delivery, but they do not guarantee placement in a particular conversation. PPR builds strategy around the controls actually available.
Does PPR work with Shopify?
Yes. Ecommerce and Shopify brands are a core focus. We look at your catalogue, product information and landing experience as part of campaign readiness.
How much should we spend on our first test?
There is no universal minimum that makes sense for every brand. Your recommended test budget depends on your catalogue, market, campaign objective and available platform economics. The audit can recommend a practical pilot scope.
Do you guarantee results?
No. Advertising performance cannot be guaranteed. PPR focuses on disciplined testing, transparent measurement and optimization. Any commercial scenarios are estimates based on stated assumptions, not guaranteed revenue.
What does the free audit include?
We map relevant buying contexts, the products or categories we would prioritize, potential campaign angles, catalogue and landing considerations, and a recommended first pilot structure. Where relevant, we also look at category opportunities and commercial scenarios when enough data is available.
Do I need to book a call?
No. You can request the first audit without committing to a call. Share your brand and store, and we will follow up by email.
Platform details: OpenAI’s advertiser guide
Your next customer may already
be asking ChatGPT what to buy.
Let’s find the conversations where your products make sense.
Get Your Free Opportunity AuditFor ecommerce brands with active products and real customer acquisition ambitions.